WebRobert Ciuchita Assistant Professor at Hanken School of Economics Helsinki, Uusimaa, Finland 1K followers 500+ connections Join to view … WebRobert Ciuchita PhD Hanken School of Economics, Marketing, Helsinki h-index h10-index h5-index 183 Citations 4 h-index 2013 2024 Research activity per year Overview Fingerprint Network Research output (14) Projects (2) Activities (1) If you made any changes in Pure these will be visible here soon. Personal profile Education information
JOURNAL OF BUSINESS RESEARCH - Elsevier
WebA categorical principal components analysis, combined with cluster analysis, identifies five customer roles: bargain-hunting independent, comprehensive help seeker, engaged problem solver, technology-savvy networker, and self-reliant customizer. WebNov 4, 2024 · Hanken’s course Digital marketing, instructed by CERS Assistant Professor Robert Ciuchita, gives students tools and understanding on this vast area through three pillars of digital marketing: people, processes and technology. “Digital marketing is not a separate field of marketing”, states Ciuchita. tata ignis on road price
Francisco Villarroel Ordenes - Google Scholar
WebRobert Ciuchita. ISSN: 0148-2963. Journal of Business Research. Submit your Paper View Articles. Guide for authors. Track your paper. Check submitted paper; Track accepted paper; Order journal. Institutional subscription; Personal … WebAug 1, 2024 · Customer experience management (CXM) is defined as a higher-order resource of cultural mind-sets towards customer experience, strategic directions to … WebRobert Ciuchita, Gustav Medberg and Valeria Penttinen Department of Marketing, Centre for Relationship Marketing and Service Management (CERS), Hanken School of Economics, Helsinki, Finland Christoph Lutz Department of Communication and Culture, Nordic Centre for Internet and Society, BI Norwegian Business School, Oslo, Norway, and Kristina ... the butterfly song kids